Overview of Cassidy Brothers plc
The information on this web site is being disclosed for the purposes of AIM Rule 26.
Information last updated on 27th February 2009.
COMPANY OVERVIEW:
Cassidy Brothers plc, founded in 1946, specialises in the design, tooling and marketing of toy miniature domestic and garden appliances such as Dyson, Hotpoint and Morphy Richards, scaled for role play use by children aged between 3 and 6 years of age. The materials used are thermo plastic mouldings, metal tube and printed card, with some sewn fabrics, all of which are made in China and shipped into the UK and other world territories. The Company’s main market is the UK but is having sales successes in the USA, Australia, Japan and Russia. The Company’s main UK customers are Argos, Woolworths, Toys R Us and Littlewoods, but the Company also supplies several wholesale buying groups and hundreds of independent toy retailers held within buying groups such as Toymaster and Youngsters. The Company operates out of its own owned purpose built warehouse premises on the outskirts of Blackpool next to the motorway system. The warehouse also houses administration offices on its first floor. The Company uses a specialist tele-sales and marketing company to keep its independent retailers informed of developments and to make sales lead appointments.
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